By Kimeko McCoy – December 24, 2024 –
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Hang on tight. The rollercoaster that was 2024 is lastly pertaining to an end.
Online marketers might discover themselves woozy from the numerous ups and downs the market experienced this year. 2024 saw more advertisements on streaming platforms, however likewise an advertisement rate correction that preferred advertisement purchasers’ wallets. There was likewise the generative AI boom (or bauble, depending upon who you ask). Obviously, there was Google’s long kiss goodnight with third-party cookies, in which the tech giant chose to keep cookies after all however let users choose if they wish to decide in or not. And who might forget the 2024 governmental election, the present that kept providing to news publishers.
To assist the market understand this previous year, this episode of the Digiday Podcast is a vignette-style appearance back at 2024. Hosts Tim Peterson, managing editor of video and audio at Digiday, and Kimeko McCoy, senior marketing press reporter, review the greatest minutes (and podcast episodes) of 2024.
Here are the complete episode interviews that they discuss in the podcast:
- Third-party cookies are holding on, however Epsilon states brand name online marketers need to still concentrate on first-party information
- Inside Dow Jones’s AI governance method, with Ingrid Verschuren
- Duolingo’s head of worldwide social technique, Katherine Chan, speaks about making unhinged material work and gaining from errors
- From scratch to knock dunk: New York Liberty’s Shana Stephenson on constructing basketball group’s brand name and keeping fans in the video game
- A postmortem on this year’s television and streaming in advance advertisement market with UM Worldwide’s Marcy Greenberger
- How the Martin household went from part-time vloggers to a household of social networks mavens
- Digiday editors on Trump administration choices and the effect on the advertisement market
https://digiday.com/?p=564311
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