In spite of worldwide crises, the market showed self-confidence at ITB Berlin 2024 – individuals's desire to take a trip appears unabated. The most essential subjects were the growing value of AI, the scarcity of knowledgeable labour and environment justice.
All indications indicate success in 2024: the World's Leading Travel Trade Show put a clear concentrate on forming the future and when again highlighted its function as the prominent worldwide platform for service, development and networking. Regardless of prevalent strikes, this year's ITB Berlin taped a small boost with almost 100,000 guests Ð an outcome that surpassed expectations in the face of tough strike situations. Varied and internationally represented, more than 5,500 exhibitors from 170 nations brightened the 3 company days, inhabiting all 27 exhibit halls at the Berlin Exhibition Grounds.
“ITB Berlin as soon as again mirrored market advancements. The state of mind amongst exhibitors, visitors and speakers was really favorable throughout. They normally concurred that individuals's desire to take a trip is not simply pleasing suppressed need after the pandemic, however that it will stay generally steady. Neither inflation nor high energy costs seem suppressing need”, commented Dr. Mario Tobias, CEO of Messe Berlin.
Evidence of the reality that the market is a driving force for development was offered not least by the ITB Berlin Convention, which occurred parallel with the three-day program and included prominent participants and an overall of 400 prominent worldwide speakers at 200 sessions and 17 style tracks talking about patterns and developments. All in all, around 24,000 guests concerned the panels, conversations, keynote speeches and lectures, once again acknowledging the convention as the market's prominent worldwide thinktank.
Tourist neighborhood stays on course for success
The ITB Buyers Circle with its 1,300 senior purchasers functioned as a market barometer and highlighted the significance of the World's Leading Travel Trade Show as a leading service platform. Together with the management consultancy Dr. Fried & & Partner, ITB Berlin assembled the brand-new Global Travel Buyer Index. The study asked numerous hundred Buyers Circle members about the financial state of mind and their service objectives. The findings showed a favorable state of mind throughout relating to the marketplace circumstance and supplied a positive outlook for service over the next 6 months.
Excellent interest from the media and politics
Around 3,200 recognized reporters from 103 nations and over 300 blog writers reported on ITB Berlin. The world's leading tourist trade convention was as soon as again a meeting point for political leaders and diplomats from all over the world. In addition to many delegations, nearly 80 ministers and state secretaries along with 72 ambassadors visited this year's ITB Berlin.
ITB Berlin Convention highlights its function as a positive thinktank
AI and its possible usages were a much-discussed subject. For the very first time, the ITB Berlin Convention hosted a devoted AI Track, which was extremely well gotten by the occasion's 24,000 guests.
