Google's item information spec requirements ensure that all item information sent to the Merchant Center is formatted properly to enhance success for both Shopping advertisements and natural Shopping listings.
Each year, the search huge updates these requirements in a quote to attempt and enhance shopping on its platform. The updates for 2024 have actually now been revealed– and listed below is a summary of all the modifications you need to understand.
The following modifications entered into impact on April 9, 2024:
New item information requirements associates for AI-Generated material in Shopping advertisements and complimentary listings: Google presented brand-new characteristics that now need merchants to reveal text material developed utilizing generative AI. Progressing, you will require to utilize the structured title[structured_title]quality and the structured description [structured_description] characteristic when utilizing AI-generated titles and descriptions in your item information.
New commitment program[loyalty_program]: You can now utilize the commitment program [loyalty_program] credit to establish member costs and commitment points in the U.S. and Japan. Including the quality assists Google to precisely represent the advantages of your commitment program (as set up on Merchant Center) throughout Google residential or commercial properties.
New minimum rate[auto_pricing_min_price]quality: You can now utilize the minimum cost[auto_pricing_min_price]credit to set the most affordable or minimum marketed rate (MAP) to which an item's cost can be decreased. Google utilizes this info for functions such as price recommendations, automated discount rates, and vibrant promos.
Upgraded assistance on installation[installment]- based deals: Google is upgrading its assistance relating to the use of the installation characteristic. A deal that uses this quality will be thought about as one where the item can be bought by paying the complete cost in advance utilizing the cost characteristic or in installations. With this upgrade, Google is broadening the installation quality by presenting a brand-new downpayment sub-attribute to define if the item needs a partial in advance payment. Formerly, such deposits needed to be offered utilizing the cost quality.
In addition, Google is including a credit type[credit_type]sub-attribute to the installation [installment] characteristic particularly for Vehicle advertisements. This is to enable defining whether the kind of installation credit is lease[lease]or financing[finance]
New complimentary shipping limit[free_shipping_threshold]quality: Marketers in all nations can now utilize the complimentary shipping limit[free_shipping_threshold]credit to show the minimum order worth above which shipping is totally free.
Upgraded assistance on the addition of government-imposed charges in the shipping[shipping]qualities: Google is upgrading its assistance around the use of the shipping quality. Do not consist of government-imposed costs such as import tasks, recycling charges, copyright costs, or state-specific retail shipment costs in the shipping expense.
Modifications beginning on July 31
Broadening the list of nations where shipping expense is needed: Google is broadening the list of nations where shipping expense is needed and imposed to extra nations. Deals without shipping expenses will now be disapproved in these nations:
Modifications beginning on September 1
Pickup technique[pickup_method]will be optional for Local Inventory Ads: Google is streamlining stock handling for LIA merchants that utilize the pickup today or pickup later on includes by making pickup technique[pickup_method]optional.
