TYSONS, Virginia– Cvent revealed that it has actually gotten Splash, an occasion marketing innovation business. Splash's platform permits online marketers to develop on-brand, quantifiable, and repeatable occasion programs that drive pipeline and sales. Over 500 companies, consisting of more than 60 Fortune 1000 business, utilize Splash for their occasion marketing requirements. Together, the business prepare to continue buying their items and serving their consumers to speed up occasion success.
Cvent's acquisition of Splash shows its dedication to extending occasion innovation beyond central occasions groups and into the field with tools that increase engagement and drive pipeline.
Cvent's acquisition of Splash even more empowers online marketers to:
- Reach more purchasers and grow their organization with tools that enhance occasion registration, optimize participation, and support the execution of repeatable occasion programs.
- Produce brand name awareness and boost brand name recall with occasion marketing design templates and a personalized property library, producing a constant brand name experience.
- Procedure occasion results, enhance method, and boost sales speed through reporting options and combinations with a company's existing MarTech stack.
“We appreciate Cvent's veteran development and management in the conferences and occasions area specifically as we see growing acknowledgment of the value of occasions amongst online marketers and CMOs,” stated Matthew Curry, interim CEO of Splash. “For over a years we have actually empowered online marketers to develop important, repeatable occasions through our effective, instinctive tools. With Cvent, we eagerly anticipate speeding up occasion marketing success, making it more available, quantifiable, and impactful for services worldwide.”
“The technology-driven merging of marketing and occasions is an amazing development chance,” stated Cvent CEO and Founder Reggie Aggarwal. “Pairing Splash's know-how in field marketing occasions with our robust occasion and marketing platform even more reinforces our capability to empower online marketers to develop and carry out on-brand, high-impact occasion programs that provide genuine outcomes.”
