In the duration January– June 2024, shipment of the Italian brand name fell from 15,300 to 6,500 systems, which is a drop of almost 60 percent. Ineffective marketing is to blame for this unfavorable result, according to Carlos Tavares, the very first guy of Stellantis.
“In the case of Maserati, we have the ideal cars and trucks and the ideal innovations. We can provide designs with gas engines or 100 percent electrical high-end cars. If sales are presently weak, it refers marketing. Terrific development has actually been made on the quality side, however now we have to work on marketing, we require to reach prospective clients and provide the ideal message for the ideal positioning,” Tavares stated.
3 years back, Stellantis devoted to buy all 14 brand names in the group in the next 10 years. At least up until then, Maserati is safe.
The Italian brand name is in the procedure of changing its design variety. This year, Maserati provided the totally electrical GranCabrio Folgore to the world, and the MC20 Folgore will debut next year. Comes a big SUV, likewise electrical, and the electrical Quattroporte will get here in 2028.
The business just recently produced the last copy of the Quattroporte sedan, with which it likewise “buried” the V8 engine.
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