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Image: Foundry
Thrilled to understand what Apple will reveal at the September 9 press occasion on Monday? Oh boy, have you pertained to the ideal location.
Due to the fact that, in a stunning (yet completely credible) turn of occasions, Macworld’s hardworking press reporters have actually yet once again struck journalistic paydirt. Those preoccupied folk at Cupertino’s marketing department thoughtlessly left the scripts and wedding rehearsal tapes in the bins out back at Apple Park– whoops!– and after rubbing out the worst coffee discolorations we can expose all the juicy information here.
Here, minute by minute, is whatever that will be revealed at the ‘It’s Glowtime!’ iPhone occasion. Perhaps. (If you do not think this is genuine, and you most likely should not, you can follow the genuine occasion on Monday with our Glowtime live blog site.)
Intro
09:58 a.m.: The pre-stream launches. Neon shapes dance hypnotically throughout the screen in time to the toe-tapping noises of “Third-Quarter Revenue Expectations” by Chief Financial Officer.
10:00: Here we go! As we’ve pertained to anticipate, the discussion starts with a diving electronic camera shot (Is it a drone? Is it CGI?) over Apple Park. The cam comes to rest in front of the popular rainbow sculpture in the agrarian main yard, where Tim Cook happily invites us to an early morning of “propaganda and naked consumerism.”
10:01: Today is going to be everything about the future, Cook describes. “The time of male is over,” he laughes, “culture is dead, and art is outdated. Rejoice as the supreme device consumes your extremely soul!” Seems like we’re going to be hearing lots more about Apple Intelligence.
10:03: Apple will be concentrating on 4 essential item locations today: the iPhone, the Apple Watch, AirPods, and the iPad. It’s going to be a hectic early morning!
10:04: “Here’s Jeff to inform you more.”
10.05: The cam strokes to the lion enclosure of a close-by zoo, where Apple COO Jeff Williams is yawning and consuming hunks of raw meat. He winks.
10:06: “Thanks Tim. Here at Apple, we’re happy that iPhone brings a lot pleasure to individuals worldwide. It captivates you. It keeps you safe. And it keeps you in touch with individuals you like. That’s why we’re delighted to reveal you the next generation of iPhone! And for the next 11 minutes I’m going to pretend this is the very best phone we offer.”
10:08: We’re viewing a video of iPhone 16. In the majority of aspects, it looks a lot like the iPhone 15, other than … ah yes, the twin video cameras on the back are vertically lined up, like on the old iPhone X. Not simply a retro touch (and a method for purchasers to display the reality that they’ve updated considering that in 2015) however much better for recording spatial video for the Vision Pro.
Foundry
Foundry
Foundry
10:10: Confirmation too that the non-Pro designs are getting the Action button that was formerly restricted to the iPhone 15 Pro and 15 Pro Max.