Ignacio “Nacho” Meyer, president of the U.S. tv networks group at Spanish-language media giant TelevisaUnivision, informed a television market event in Madrid, Spain on Thursday about the difficulties and particularly the chances for the business and its media and home entertainment peers.
“Media business resemble substantial freight ships,” he stated throughout a keynote session at the Iberseries & & Platino Industria conference and market, which concentrates on Spanish- and Portuguese-language material, according to the English translation of his remarks in Spanish. “We have various properties that enable us to be nimble.”
Meyer’s keynote started the 3rd day of the occasion, the so-called U.S. Day, concentrated on U.S. Hispanic material. “Hispanic is mainstream. It is not a specific niche any longer,” he stated.
How does he think of the future? “We have an international vision,” the officer stated. “And for our business that is sort of brand-new.” The launch of streaming service ViX, which completely introduced more than 2 years earlier and exceeded 50 million worldwide month-to-month active users (MAUs) in the 2nd quarter, up from more than 40 million MAUs since completion of September, has actually added to this. Meyer stated it is everything about wise material and other financial investments though, promoting the significance of “live material and huge occasions, such as sports and an election,” concluding: “Content should be excellent and have a clear objective.”
Arguing that the old saying that “material is king” is more real now than ever in the past, he stated it is likewise crucial to put material on the correct platforms it fits and makes good sense for. “We have a gorgeous obstacle ahead of us,” however likewise the resources to be successful, the TelevisaUnivision officer stated.
Pointing out the “structural obstacles” of standard television in the streaming world, Meyer stated that a person of the most significant difficulties and objectives is “to reconnect with our universe,” including that audience measurement continues to require enhancement and is “a huge nuisance.” He kept in mind: “Measurement tools are not standardized,” including that, “these business are not happy to provide us more details.” Overall views per platform would be a fantastic metric however tough to assemble up until now. Much better understanding and target market will assist much better serve audiences and likewise enhance revenue margins, he stated.
Huge information and thorough customer insights are going to be a growing focus for sector gamers in the future. “It is practically an information war,” Meyer argued on Thursday. Marketing buying is likewise in a state of modification, he highlighted, noting it is ending up being “more nimble and 100 percent quantifiable.” The information war “will start,” he recommended.
Meyer likewise pointed out the huge U.S. governmental election showing up in November and TelevisaUnivision’s function in linking the prospects with Hispanic audiences. “We’re going to be fortunate adequate to have both governmental prospects speaking with prospects,” he stated. “They’re going to speak English, and they’re going to talk to the Hispanic audience, and they are going to be asking in Spanish on the subjects they appreciate.”
He concluded about TelevisaUnivision’s functions and jobs: “We notify,