“There's this sort of clichéd concept of the British beach. Taking our public school uniform codes, mashing them up with the beach and with Brighton Rockwhich I studied at A-Level.” Steven Stokey-Daley shot his S.S. Daley spring menswear collection on a day journey to Margate on the Kent coast, on an appropriately showery day to record the extremely English appeal of his cheerful-in-all-weathers collection.
For a start, S.S. Daley's numerous fans will definitely repair on the shorts action: short-shorts that seem something in between running shorts, fighters, and perhaps pajama bottoms. From the young designer who brought large trousering into males's style in 2020 this may certify as something of a volte-face. Not, as he discusses: “I've returned to a great deal of the research study on different classic school sports uniforms that I provided for my graduate collection at Westminster University. There's a great deal of images when they're doing boxing and fumbling, in jersey all-in-ones with incredibly short-shorts,” he stated. “It's a sexier side of menswear. And, you understand, a great deal of buddies and individuals around me were matching S.S. Daley with short-shorts this previous summer season.”
Growing his variety and his collection (while creating this collection, he was likewise assembling his very first females's program) is down to Stokey-Daley's inherent sense of what's beneficial on the one hand, and accessibly wacky on the other. Contact us to witness his fish-print parka, sea-gull beaded top, or the ornithological silk scarf-pattern t-shirt. The water resistant fish-tail parka entered your mind, he related, from taking a look at 1960s mods, as seen in the 2011 film remake of Graham Greene's traditional Brighton RockThe anti-hero gangster character Pinkie Brown's t-shirt and tie styling likewise got collaged into the story, together with Stokey-Daley's youth memories of Northern seaside vacations, and a cache of keepsakes acquired from his partner Leo's granny.
“She was simply a magnificent girl loaded with craft and creativity who gathered things. Before she passed, she sent out Leo a pin with ‘I might not be abundant, however I'm a hell of a tap-dancer' on it.” The slogan ended up being a symbol on a gathered sweatshirt– yet another in the series of the happy antiques that keep fans captivated, and shopping.
Stories aside, he stated this year has actually had to do with “diving deeper into easier garments, and supplying sort of intricate information that the client can engage with on the wall mount,” along with determining how to brighten trad-looking products to work throughout hotter environments. That uses to the ivory raincoat, made in a light-weight Japanese broadcloth minutely chain-stitched with red edging, as if made from an old piece of English bed-linen. Or the light-weight Tattersall check trip coat, and brand-new models of his knit jersey singlets with their distinct side-bow attachments. Look carefully, and you'll identify the branding in real S.S. Daley-style vintage-looking labels, occasionally. “Feel Good Casuals” it checks out. Almost summarize the friendly tourist attraction of Stokey-Daley's growing appeal.
