A short article from
LinkedIn has actually supplied some guidance on how to maximize its brand-new, full-screen, vertical video feed, which is basically its effort to lean into the TikTok material pattern, by means of short-form clips that get attention.
Which I do have concerns about in a LinkedIn context. LinkedIn just recently reported that “immersive video views” increased 6x quarter-over-quarter, while overall video viewership in the app is up 36% year-over-year.
Video is winning in the app. And as it attempts to bring in more younger users, it makes good sense that it need to likewise try out a TikTok-like feed. I'm simply uncertain that LinkedIn has the material to back it up.
Regardless, LinkedIn's suggestions for reaching users through this feed are consisted of in the introduction listed below (by means of social networks professional Matt Navarra).
Secret notes:
- Videos under 2 minutes long, however longer than 15 seconds, carry out finest
- Consist of an appropriate description with your video
- Aim to trigger sharing and/or remarks to make the most of engagement