Across The Country Television Commercial Launched in Japan to Raise Awareness About MCI (Mild Cognitive Impairment)
TOKYO, Nov 15, 2024 – (JCN Newswire) – Eisai Co., Ltd. and Biogen Japan Ltd revealed today that a television commercial will be relayed across the country in Japan from November 15 with the goal of increasing public understanding of MCI (Mild Cognitive Impairment).
MCI describes the phase in between “typical brain function” and “dementia,” where the person can still lead an independent every day life however cognitive functions of the brain, such as memory and judgment, have actually rather decreased. If cognitive function additional decreases from the MCI phase to a state where it interferes with life and care ends up being required, it is then identified as dementia.
In 2022, there were 5.58 million individuals coping with MCI in Japan, representing 15.5% of those aged 65 and over, and approximated to reach 6.12 million by 2040. 1 While MCI is typically described as a precursor to dementia, it does not always advance to dementia. Depending upon the cause, the condition might be kept, and even enhanced. If you are worried about lapse of memory, early assessment with a professional is essential for the early detection of MCI and explanation of its cause, through which proper procedures can be required to avoid the development from MCI to dementia.
This television business informs the story of a mom whose child concerns for her, constantly informing her “You simply stated that earlier”. The mom recognizes that the lapse of memory she credited to aging may in truth be because of MCI, leading her to look for medical suggestions.
A survey2 carried out by Eisai revealed that awareness of the term “MCI” was 12%, while understanding of it was just 2%, which is still low. Through this television commercial, Eisai and Biogen Japan want to increase awareness of MCI amongst a wider series of individuals, consequently raising public interest in cognitive disability and adding to the early detection and treatment of MCI.
(1) Research on the Prevalence and Future Projections of Dementia and Mild Cognitive Impairment, 2023 Elderly Health Promotion Project Grant, Professor Toshiharu Ninomiya, Kyushu University
(2) Internet study
Target: Japan nationwide, males and females aged 60-70, 2000 reactions
Study duration: February 2024
Study performed by: Macromill Carenet, Inc.
About the television Commercial
Title: MCI Disease Awareness Television Commercial “Don’t Miss it, MCI” Edition (15 seconds/30 seconds)
Television Broadcast Start: November 15, 2024
Broadcasting Area: Japan across the country
Main CM Video: Published on YouTube from November 15
(https://youtube.com/@patients_eisai?si=vLaA-y07QAlORHLa)
About Eisai
Eisai’s Corporate Concept is “to provide very first believed to clients and individuals in the everyday living domain, and to increase the advantages that healthcare supplies.” Under this Concept (likewise referred to as human healthcare (hhc) Concept), we intend to efficiently accomplish social great in the type of alleviating stress and anxiety over health and decreasing health variations. With a worldwide network of R&D centers,