YouTube logo design on a television screen and a push-button control are seen in this illustration photo.Image: NurPhoto/ Contributor (Getty Images)
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YouTube (GOOGL-0.46%) revealed on Thursday that it is raising the rate for its television streaming service.
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The month-to-month cost for a base strategy of YouTube television is increasing to $82.99 a month, from $72.99, beginning today for brand-new members and on Jan. 13 for existing customers. The Google subsidiary stated it treked costs to stay up to date with increasing expenses connected to material and financial investments in service quality.
“We do not take these rates choices gently, and we offer all members the versatility to cancel their subscription at any time,” a YouTube television representative informed Quartz in an emailed declaration.
YouTube television initially debuted in 2017, providing customers livestreaming of regional television networks and some cable television channels consisting of ESPN (DIS-1.17%), CNN (WBD-0.80%) and TNT for simply $35 a month. The last time it raised costs remained in March 2023.
The news comes as more individuals are seeing YouTube and other services on their television.
More Americans utilized their TVs to enjoy material on streaming platforms such as Netflix (NFLX-1.16%) and YouTube in November than they did on either broadcast or cable television networks, according to a report from Nielsen. Streaming's share of television use reached an all-time high of 41.6% in November. For contrast, the share of television use that exact same month was 23.7% for broadcast and 25% for cable television.
YouTube was the most-watch video streaming service, representing almost 10.8% of all television usage in November.
In a current article, YouTube stated individuals worldwide streamed over 1 billion hours of content day-to-day on their TVs this year. The business included that the quantity of time individuals enjoyed YouTube sports material on their TVs increased 30% in 2024.
