By Sara Guaglione – December 17, 2024 –
AI online search engine Perplexity presented a brand-new earnings share design back in July, amidst the wave of offers in between AI tech business and publishers this year. The method Perplexity is sharing advertisement income with publishers depends on a number of elements, according to info from Perplexity and discussions with 5 publishing officers, who decreased to speak with attribution.
Here's how Perplexity determines earnings share for publishers: A publisher that is officially part of Perplexity's program gets a particular portion of the earnings Perplexity makes from an advertisement served in a reaction to a user's question, when among the publisher's websites is pointed out as a source for that action. (Perplexity has actually stated 20 publishers have actually registered).
That variety for each publisher differs, up to a double digit portion, stated Jessica Chan, head of publisher collaborations at Perplexity, who did not supply precise figures. That profits increases for a publisher based upon the variety of links pointed out.
If a publisher has actually 2 pages pointed out in reaction to a question, they would make two-times the established income share portion, a Perplexity representative stated.
Perplexity sets a cap on just how much cash publishers can get, which differs by question, according to the representative. The portion cap is standardized throughout all publishers and kinds of inquiries, and Perplexity points out 4 to 8 sources for an offered response typically, they included.
The Wall Street Journal reported the income share was “approximately 25%.” 2 releasing executives– who traded privacy for sincerity– validated to Digiday that the income share was topped at 25%.
2 releasing executives informed Digiday they had actually seen Perplexity provide a single portion profits share. 2 other releasing officers stated the offer Perplexity was providing was not special, suggesting they might sign content licensing and earnings share arrangements with other AI tech business.
Perplexity decreased to share any specifics on the portion income share or other financials the business was using publishers.
2 of the 5 publishing officers even more stated they did not anticipate substantial earnings from Perplexity's program anytime quickly, however that the money making structure had the prospective to be advantageous for their services– which they would run the risk of missing out on a chance to be spent for their material by ruling out the deal, specifically at a time when AI business were consuming online material totally free anyhow.
Among those releasing officers called the structure “unusually transparent.”
“Looking at our traffic from Perplexity, I'm not seeing enough of a chance that it will be a substantial income chauffeur. As the publisher program grows and more users utilize Perplexity, I'm hoping that it will grow,” they stated.
Another publishing officer stated the structure of Perplexity's profits share program was “not unusual.”
“I believe this design is the most apparent one.
