X (Twitter) breaks GDPR and DSA: Illegal micro-targeting for political marketing
The EU Commission has actually been positioning ads on X for prepared chat control. To this end, they have actually been particularly examining and calling users based upon political interests. The reality that this is possible on the platform is not certified with information defense guidelines therefore a grievance was lodged versus X.
Christian Hintze (equated by Jacob Fisher), Published 12/15/2023
In September, information defense company noyb submitted an information defense problem versus the EU Commission about an ad campaign on X, previously Twitter, that intended to promote a questionable chat control procedure, i.e. a proposition to keep an eye on all chats and messenger services in the name of the expected well-being of kids.
The EU Commission made the error of revealing the marketing to particular users just. The users in concern were picked utilizing so-called micro-targeting, which includes targeting individuals based upon particular user information such as spiritual or political beliefs. The usage of individual information for micro-targeting is restricted under the GDPR, which is why noyb submitted a grievance versus the EU Commission.
Now, the information defense company is going one action even more and submitting another grievance versus the social networks platform.