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Let’s face it: shopping for toys on Amazon can be daunting. There are pages upon pages of highly-ranked sensory toys, building sets, arts and crafts, and more — not to mention similar items from different brands with competitive prices.
But before you give up altogether, hear us out: we’ve compiled the most popular toys on Amazon for all ages to help simplify your shopping experience. We’ve included top-rated options for babies, toddlers, elementary schoolers, and even picky big kids. The best part is that all of our selections are under $30 — because the truth is that you don’t need to splurge to find the perfect toy. And since it’s officially gifting season, there’s no better time to shop these items for the upcoming holidays.
We can practically guarantee you’ll find something on our list, whether you’re shopping for a birthday gift or wrapping something special to put under the tree. A few of our favorites include a mess-free drawing pad ideal for keeping little ones occupied on long car rides, a cool science kit, and a squishy stuffed animal that’s perfect for cuddling. There’s so much more where that came from, though. Keep scrolling to shop these products and more of the best toys on Amazon.
— Additional reporting by Angela Elias
Best Stacking Toy
Sassy Stacks of Circles Stacking Ring ($9, originally $13)
Each of the nine rings in this set features a different texture and weight, which makes for an engaging experience for your little one. Over 50,000 people have reviewed this toy, and it has nearly exclusively five-star ratings, which is wildly impressive.
Sassy Stacks of Circles Stacking Ring
$9
from amazon.com
$13
$9
Now 31% off
from amazon.com
Buy Now
Best Sensory Toy
Guolely Busy Board Montessori Toy ($18, originally $30)
This busy board will keep them entertained for hours, as attested by countless reviewers. Inside, there are a total of 25 activities, including zippers, shoelaces, buttons, belt buckles, jigsaw puzzles, and so much more.
Guolely Busy Board Montessori Toy
$18
from amazon.com
$30
$18
Now 40% off
from amazon.com
Buy Now
Best Bath Toy
Nuby Floating Purple Octopus with 3 Hoopla Rings Interactive Bath Toy ($8, originally $9)
Make bath time infinitely more entertaining with this floating octopus that will actually help improve your toddler’s hand-eye coordination. It comes with three rings in various shapes, textures, and colors that they can practice tossing onto one of the octopus’s tentacles.
Nuby Floating Purple Octopus with 3 Hoopla Rings Interactive Bath Toy
$8
from amazon.com
$9
$8
Now 11% off
from amazon.com
Buy Now
Best Social Emotional Toy
Learning Resources Big Feelings Pineapple Deluxe Set ($14,
