Calling all F1 fans with remarkable sartorial taste. Mercedes is employing a chauffeur clothes executive to handle George Russell and Kimi Antonelli’s off-track outfit. The brand-new function, as Motorsport.com comprehends, was substantiated of requirement amidst the group’s growing lineup of brand name partners and the variety of ensembles used by the chauffeurs at looks throughout each race weekend.
The certified executive will handle the set’s individual, physical fitness, official, way of life and travel closet, together with their highly-photographed paddock walk-in looks. They will likewise handle the motorists’ attire at marketing looks far from the track, from clothes and shoes to devices. Especially, they will manage all IWC Schaffhausen stock, making certain the high-end watches are “utilized at all marketing engagements.”
According to the task publishing, the effective prospect will communicate with Mercedes’ brand-new clothes partner, Adidas, to provide “searches for security shoots, marketing looks, trackside walk-in looks and activations.” They will likewise enter a style cops function need to Russell or Antonelli effort to rock a Nike hoodie or a Cartier watch, as their obligations consist of guaranteeing the set avoid using any “rival brand name logo designs.”
While the inbound novice and the two-time Grand Prix winner still have the flexibility to work together with their own stylists, the brand-new executive will work internal at Mercedes to guarantee the driver-appointed outfitters are lined up with the group’s brand name partners.
It comes in the middle of a wave of modifications set to work next year, as the group gets ready for a future without Lewis Hamilton. The Ferrari-bound World Champion redefined the relationship in between style and Formula 1 throughout his prolonged period at Mercedes. He will leave along with veteran sponsor Tommy Hilfiger and clothes partner, Puma, who equipped the group for 12 years. The 2 brand names will be changed by Adidas in an offer supposedly worth 10s of millions per season.