Etermax released its hit video game Trivia Crack in 2013, and now the business is commemorating its 15th anniversary, having actually gotten its stake for the Buenos Aires, Argentina-based business in the worldwide video games organization.
In Addition To Word Crack, Trivia Crack is still popular today and it has actually created more than 800 million downloads, or enough for one in every 10 individuals worldwide. The development rate for the video game has actually sped up as the brand name ends up being more powerful worldwide. Etermax is not resting on its laurels.
Maximo Cavazzani, CEO of Etermax, stated in an interview with GamesBeat that he wishes to strengthen Etermax’s position as a leader in the interactive show business, broadening its deal with immersive experiences that redefine interaction with trivia throughout virtual, mobile, and desktop platforms.
“We’re a 15 years of age business. We began Trivia Crack more than 10 years earlier, which was a discovery,” Cavazzani stated. “We understood that’s what we wished to do. To end up being the most effective trivia app worldwide, which we are, and likewise discovering methods of taking that into the brand-new innovation.”
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In addition, the company is establishing brand-new tools for material developers and influencers, in addition to services for brand names and companies looking for to improve their engagement, boost reach or conversion, along with enhance positioning.
With these brand-new endeavors, Etermax wishes to enhance its management in technological home entertainment development, linking individuals and brand names through understanding and interest. The business is constantly moving.
As an example, Etermax introduced 8 video games in one year throughout the pandemic. The video game has actually made its method into Apple Watches and BMW automobiles. The group has actually grown to 300 and the majority of them remain in Argentina and Uruguay.
Constant development and diversity
Word Crack came out in 2011 and Trivia Crack debuted in 2013.
When the video game removed, the concerns stayed. Would it last 6 months? Would it last a year? What was the very best method to monetize it properly?
“We needed to transform ourselves numerous times, however in the end, it ended up being actually important and we’re delighted with 15 years of video games,” he stated.
The multiplayer competitors is what makes the video game so engaging, where individuals have fun with buddies and complete to be much better than others, he stated. It’s like an esport that lasts for 10 minutes.
“We made a point of making a video game that’s great for you.