Reggaeton vocalist Bad Bunny strengthened his area on top as this year’s most-streamed Latin artist on Spotify worldwide. 2024 was likewise a turning point year for Mexican music, which is making a strong return as it crosses over into the mainstream music scene.
Mexican music, or música mexicana, is now the most-streamed Latin category in the U.S., controling in 26 states. It’s likewise the 3rd most-listened-to Latin music category internationally on Spotify.
A primary figure behind the mainstream increase of música mexicana is Mexican vocalist Peso Pluma, who follows Bad Bunny as the 2nd most-streamed Latin artist on Spotify. His unique “corridos tumbados” merged with trap and reggaeton, in addition to with other local Mexican music categories, introduced the young artist into fame.
Colombian reggaeton vocalists Feid and Karol G follow Peso Pluma in the 3rd and 4th areas, respectively, the 5th successive year Karol G has actually ruled as the most-listened-to female Latin artist on Spotify. In addition, her album “Mañana Será Bonito” was the No. 1 most-streamed Latin album, in addition to the No. 4 most-listened-to album worldwide.
The 3 male Latin vocalists are likewise amongst the leading 10 most-streamed artists internationally on Spotify. Bad Bunny is No. 3, Peso Pluma is No. 7, and Feid is No. 10. They stand along with heavy players like Taylor Swift, Billie Eilish and Ariana Grande, to name a few.
Customer need for Latin music has actually been gradually increasing over the previous years, driven generally by the growing mainstream appeal of Latin metropolitan categories like reggaeton.
Before, the Latin music market had long bet on pop and rock en español, in addition to Mexican music, to promote Spanish-language tunes.
The tide appears to be moving as soon as again: Four of the leading 10 most-streamed Latin artists worldwide on Spotify focus on música mexicana: Peso Pluma, Junior H, Natanael Cano and the American local Mexican band Fuerza Regida. The 6 staying artists make reggaeton music: Bad Bunny, Feid, Karol G, Rauw Alejandro, Myke Towers and Anuel AA.
The reggaeton struck “Gata Only,” by Chilean vocalists FloyyMenor and Cris Mj, was Spotify’s leading Latin tune this year. The tune was likewise the 4th most-streamed tune internationally.
The variety of Latin music listeners on Spotify worldwide increased by 986% from 2014 to 2023 as it broadened its footprint throughout Latin America.
According to the Recording Industry Association of America, Latin music profits in the U.S. grew 7% this year, reaching a record high of $685 million as it continues to outmatch the currently strong development in general documented music markets.
Nicole Acevedo
Nicole Acevedo is a press reporter for NBC Latino.
