Luis Martinez Jr. likes a great bourbon. He likewise enjoys assisting his fellow veterans.
Martinez served for 5 years in the U.S. Marine Corps and wished to do something to merge his love for both.
Previously this year, motivated by pals, he established the not-for-profit company Whiskey Valor Foundation.
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Headquartered in Fredericksburg, Virginia, about 50 miles south of Washington, D.C., the Whiskey Valor Foundation is “a not-for-profit where we utilize the bourbon neighborhood to assist raise awareness and funds to support veterans and their households,” Martinez informed Fox News Digital.
Martinez chose there was a requirement for a company like his while he was dealing with other nonprofits, such as the Pat Tillman Foundation and Travis Manion Foundation.
Luis Martinez Jr. shared information with Fox News Digital about his Whiskey Valor Foundation, a not-for-profit company that assists veterans groups. (Fox News Digital)
“I saw that I was going to these occasions– we're doing terrific work for the neighborhood, and after we're done doing that, we would go have bourbon or beer,” Martinez stated.
“And I'm a huge bourbon-whiskey guy. And I resembled, ‘Well, what if we simply had a company that was fixated assisting veterans and utilizing bourbon to assist in that and utilizing that as a driver?'”
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At the time, it seemed like “an insane concept that would never ever work,” Martinez remembered.
“I pitched it to a number of buddies, and perhaps I have insane buddies, however they fell for the concept, and they motivated me to move on,” he stated. “And here we are a couple of months later on, gradually growing however growing gradually.”
“Here we are a couple of months later on, gradually growing however growing progressively.”
The company is comprised of Martinez, who works for the U.S. Department of Defense, and 8 other volunteers: 2 active-duty service members and 6 military veterans.
“Raising a glass for a cause” is the Whiskey Valor Foundation motto, emblazoned on its social networks manages, which Martinez stated has actually begun to grow with “400 strong” on Instagram and a bit more than 200 fans on LinkedIn.
The Whiskey Valor Foundation was developed in 2024. (iStock; Whiskey Valor Foundation)
The Whiskey Valor Foundation is “utilizing barrel choices to raise awareness and funds for private groups,” Martinez stated.
Its very first barrel choice is set up for January in collaboration with Texas A&M University's VET+MAP (Veteran Evaluation of Talent + Matching Assistance Program), Martinez stated.
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“We'll deal with them to highlight their message and the work they're doing,” stated Martinez, who finished from Texas A&M.
He stated he hopes that “other individuals will be available in and contribute cash towards their cause.
