The Super Bowl isn't simply American football's national championship. It's likewise among the world's most significant phases for brand name messaging.
In 2024, the typical 30-second Super Bowl advertisement cost $7 million– which does not even consist of production expenses. How do brand name supervisors understand if they're getting a great return on that substantial financial investment?
In this episode, Bentley University assistant teacher of marketing Shelle Santana goes over the advancement of business branding, utilizing lessons from traditional Super Bowl advertisements, like Budweiser's renowned Clydesdale horses.
She shares how to pick the very best, quantifiable objective for an advertising campaign, while likewise representing the threats that can accompany strong storytelling– like debate or online reaction. She likewise describes why some brand names launch their advertisements ahead of the video game, while others do not. (Hint: It's about social networks engagement, and eventually broadening the ROI on your advertisement financial investment.)
Secret episode subjects consist of: method, brand name management, sales and marketing.
HBR On Strategy curates the very best case research studies and discussions with the world's leading service and management specialists, to assist you open brand-new methods of operating. New episodes weekly.
- Listen to the initial Cold Call episode: Super Bowl Ads Sell Products, however Do They Sell Brands? (2019)
- Discover more episodes of Cold Call
- Discover 100 years of Harvard Business Review short articles, case research studies, podcasts, and more at HBR.org
