KUALA LUMPUR– WEBWIRE– Friday, October 4, 2024
AirAsia brand name co. (Abc.), the brand name management and copyright (IP) arm of Capital A and the driving force behind the AirAsia masterbrand, has actually revealed 2 significant collaborations with Moonbug Entertainment and MiraiLab to additional broaden its existence in the Character and Entertainment copyright area. These partnerships mark a considerable turning point in the development of AirAsia Buds – Abc.s IP to develop and extend the AirAsia brand names reach even more towards ending up being an internationally identified icon that everybody likes through way of life and home entertainment material and experiences.
AirAsia Buds is the captivating IP of AirAsia, including a vibrant group of animal characters that consists of Tappy the thrill-seeking tapir, Bam the food lover pygmy elephant, Ogu the stylish orangutan, and Biggie the mischief-making offer hunter from another world. Together, these Asean inspired characters represent the spirit of interest, team effort, and love, all set to mesmerize the audience with their experiences all over the world.
Through its collaboration with Moonbug Entertainment, a worldwide leader in kids material and the powerhouse behind precious programs like Cocomelon, Blippi, and Little Baby Bum, AirAsia will present AirAsia Buds to the world in a 12-episode animated series set to debut on YouTube in the very first half of 2025. The series will bring the experiences of AirAsia Buds to life, using amusing and relatable stories that promote discovery, partnership, and experience to young audiences and households alike.
Simon Barnett, Director of Advertising Sales & & Brand Partnerships, APAC at Moonbug Entertainment, shared: We are enjoyed bring AirAsia Buds to life with our imaginative proficiency and skill. Households are co-viewing in brand-new methods worldwide on YouTube, and this brand-new job permits us to integrate our enthusiasm for producing terrific household material with AirAsias brand name as a necessary fellow traveler.
Izal Azlee, Head of IP Development of Abc., stated: “The more discussions we had with Moonbug, the clearer it was that they comprehended our vision for AirAsia Buds. Moonbug is not simply among the very best in kid-friendly entertainmenttheir group is likewise enthusiastic about characters and stories, and we are thrilled to partner with them to bring AirAsia Buds to a brand-new and larger audience”
In parallel, Abc. has actually designated MiraiLab as an agent of AirAsia Buds copyright to drive brand-new chances throughout numerous sectors, consisting of branding, home entertainment, and retailing. MiraiLab intends to bring ingenious jobs including AirAsia Buds to life in licensing, retail, occasions, and retailing that develop distinct, immersive, and impactful experiences. This collaboration will make sure that AirAsia Buds continues to amuse and get in touch with audiences worldwide, both on-screen and off-screen, in their daily lives.
Remi Helmay, Head of Licensing and Merchandising of Abc. included: For 23 years, the AirAsia brand name has actually happily promoted Asean and embodied the spirit of Dare to Dream. Partnering with MiraiLab, we will continue this story by bringing to life the stories of AirAsia Buds through real-life experiences and amazing product that you can own and like,