By Julia Tabisz – December 18, 2024 –
This research study is based upon distinct information gathered from our exclusive audience of publisher, company, brand name and tech experts. It's readily available to Digiday+ members. More from the series →
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The time to review the year is upon us, and for online marketers in specific, it appears like 2024 ended up being an excellent one overall. Profits were up for many, and numerous online marketers even grew their personnel this year.
That's according to a Digiday+ Research study carried out amongst 50 brand name, merchant and firm specialists towards completion of this year.
Online marketers informed Digiday that their incomes were up this year compared to 2023. Almost two-thirds of brand name, seller and firm pros (65%) stated that their business' 2024 earnings were up, and one-quarter (25%) stated that their profits were down this year.
More particularly, 24% of online marketers informed Digiday that their 2024 incomes were up in between 11% and 25% compared to 2023– which is a considerable dive. This group of participants comprised the biggest in this classification in Digiday's study. Online marketers who stated their incomes were up in between 1% and 10% comprised the next-largest group, at 22%.
Simply 12% of brand names, sellers and companies stated their earnings were down in between 1% and 10% in 2024 compared to 2023, and an even less 8% stated their incomes were down in between 11% and 25%. 10 percent of online marketers stated their 2024 incomes had to do with the like they remained in 2023.
With a lot of online marketers reporting greater incomes in 2024 than they performed in 2023, it's not a surprise that the group likewise stated they consider this year to have actually been an effective one. Sixty-four percent of brand name, seller and company pros informed Digiday that they concurred that their business had an effective year in 2024. Simply 22% stated they disagreed.
Digging a bit deeper into the numbers, it deserves keeping in mind that the biggest group of participants to Digiday's study fell under the “highly concur” classification. A complete third of brand names, sellers and firms (33%) stated they highly concurred that their business had an effective year this year. Even more, the second-largest group of participants are those who stated they rather concur their business had an effective year (31% of online marketers stated this).
Simply 12% of online marketers stated they disagreed rather that their business had an effective year in 2024, and 10% disagreed highly.
Regardless of all of this though, Digiday's study discovered that a considerable portion of online marketers stated this year that the economy injured their business' efficiency. Thirty-eight percent of brand name, seller and company pros stated they concurred that the economy harmed their business in 2024– a larger portion than those who stated they disagreed (33% of online marketers stated this).
