“Men who value Etro are collectors at heart; they take pleasure in accumulating [the label's] prints for many years, practically fanatically, and aren't worried about short lived patterns,” stated Marco De Vincenzo. Therefore this season he chose to give up the catwalk and provide an edited lineup of simply 15 looks that highlights the brand name's archival patterns, all crafted from a single product, a fluid silk-viscose twill.
The option lines up with present issues about overconsumption and the growing belief that a less-is-more method is both much healthier and more rewarding in the long term. De Vincenzo concentrated on an unwinded, pajama-inspired visual and the concept of convenience, with loose yet thoroughly crafted shapes. The collection checked out as a succinct consistent closet, consisting of a disorganized sports jacket, pants, Bermuda shorts, 2 various t-shirt designs, and a duster. It's developed for simple packaging, with patterns that can be combined and matched easily.
The appearance book was shot in a flat where an abundance of patterns synced with Etro's heritage themes, revitalized in brand-new colors and instilled with De Vincenzo's signature kinetic spin. “It's patterns versus patterns, nearly Baroque,” stated the designer. “It's about promoting an Etro way of life, where you reside in the exact same environment you use. Print enthusiasts resemble a gang– we wish to indulge them and assist broaden their Etro collection.”