Wednesday, January 15

GSGB H1: UK betting involvement flat as almost a 3rd of consumers play non-lottery verticals

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its most version of the Gambling for Great (GSGB), taking look at throughout the UK in between 15 and 28 . Involvement stayed flat , bulk of to “huge ”.

The follows the yearly GSGB released for the very first in and takes a look at how much UK are betting.

Involvement for the study increased 8% as the sample grew from 4,801 in the GC' comparable in 2015 (January to April), to 5,191 this .

Betting involvement stays flat throughout the

Total involvement in between January and April was the very same as in 2015 at 48% throughout the whole sample. This dropped to 27% when out .

When taking a much deeper take a look at , 16% of individuals had actually bet by means of or in the last 4 weeks (omitting lotto). Broken down by , somewhat more (20%) favored gaming, versus just 13% of . Guy aged 35 to 44 bet the most online with a 29% of involvement.

The in- gaming involvement rate was 29%, no from in 2015. Omitting lottery game draw just , the involvement rate was 18%.

and represented a reasonably equivalent for betting, with 51% of guys having actually bet in the previous 4 weeks compared to 45% of . When getting rid of lottery game from the , involvement drops to 30% and woman to 24%.

Lotto made the bulk of individuals's gaming . When lotto in the information, males aged 45 to had the greatest rate of involvement at 60%.

Omitting lotto, guys aged 35 to 44 took the with 38% having actually bet in the last 4 weeks. Females aged 35 to 44 (omitting lottery game) had a 33% involvement rate, the greatest of the female .

huge” the factor for betting

When asked what their factor for betting was, most of individuals (%) stated they bet to “win huge cash”, while 71% simply discovered the . The of attracted 53% of those surveyed and 57% stated they bet to earn . This figure dipped from the 59% of individuals who stated cash was their main factor for wagering in 2015.

When asked about their towards betting in the previous 12 months (consisting of lotto), 37% of the sample landed in the , score the activity a 5. Getting rid of lottery game from the mix, a bulk of 32% ranked betting a 5 and just 5% provided a 10. There was very little modification from in 2015's study.

Lotto stays GB's most gaming item

Lottery game was the most played vertical with a 32% involvement rate throughout , carefully followed by lottery game draws at 16%. , both in-person and online,

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