Thursday, December 26

Hilton Accelerates Multi‑Brand Expansion in Morocco

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  • International hospitality business on track to more than double its Morocco portfolio, surpassing 20 hotels in the coming years with the finalizing of 9 brand-new residential or commercial properties, amounting to over 1,300 spaces throughout 7 international brand names.
  • Hilton reinforces high-end portfolio with the launching of Waldorf Astoria in the capital city of Rabat and the nation’s very first LXR Hotels & & Resorts residential or commercial property in Casablanca.
  • Brand name debuts in the nation likewise consist of way of life Curio Collection by Hilton hotels in Casablanca and Rabat, in addition to value-driven Hampton by Hilton residential or commercial properties in Benguérir and Fes.

CASABLANCA, Morocco– Hilton (NYSE: HLT) is accelerating its strategies to more than double its portfolio in Morocco with the finalizing of 9 hotels throughout 7 of its international brand names, consisting of the launching of its renowned Waldorf Astoria Hotels & & Resorts brand name in the capital city of Rabat, along with the intro of its high-end LXR Hotels & & Resorts, way of life Curio Collection by Hilton, and value-driven Hampton by Hilton brand names to the nation.

With 13.1 million[1] travelers checking out Morocco in the very first 9 months of this year, a boost of around 2 million compared to the exact same duration in 2015, the nation is experiencing considerable momentum as an in-demand traveler location. These 9 brand-new finalizings will include more than 1,300 spaces and around 1,500 employee to Hilton’s growing portfolio in Morocco, where we prepare to broaden our footprint to over 20 hotels in the coming years. The intro of brand-new brand names– and growth of existing ones– shows our dedication to accommodating the various requirements of visitors going to the nation where we’ve delighted in a strong tradition going back nearly 6 years. We anticipate working carefully with our valued owners to provide Hilton’s internationally acknowledged hospitality to visitors at these impressive hotels. Carlos Khneisser, vice president, Development, Middle East and Africa, Hilton Bolsters Luxury & & Lifestyle Presence in Morocco

Hilton has actually partnered with O Tower to bring Rabat’s very first Waldorf Astoria residential or commercial property to the capital city, and with Yamed Group to debut the very first LXR Hotels & & Resorts and Curio Collection by Hilton homes in the nation.

Waldorf Astoria Rabat Salé

Waldorf Astoria Rabat Sale — Photo by Hilton

Waldorf Astoria Rabat Salé is slated to open in 2025 and will belong to a mixed-use advancement which is set to be the highest structure in Morocco– towering 250 metres high throughout 55 floorings and including workplace, homes, and an observatory. The hotel will provide 55 visitor spaces and suites, 2 specialized dining establishments, Waldorf Astoria’s signature Peacock Alley, individual concierge services, a swimming pool dining establishment, conference and board space areas, a medical spa, an outside and infinity swimming pool, and a physical fitness studio.

The Mohammed VI Tower will be a centerpiece of the brand-new advancement stage of the Bouregreg Valley, a crucial part of the federal government’s ‘Rabat City of Light, Moroccan Capital of Culture’ program. Surrounding advancements consist of the Grand Theatre of Rabat,

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