It is absolutely nothing brand-new that the post-corona period brought serious modifications to mobile video games and their marketing. Development is decreasing for a lot of, and beneficially scaling UA has actually ended up being a severe obstacle.
Now is the time to get rid of old routines and begin to browse for brand-new play grounds where to hunt brand-new gamers. And my suggestions is to not just look “west” at the typical suspects. Attempt to set your eyes securely on the East and get comfy with adjusting your UA for Japan and South Korea.
Why are the majority of us battling with taking our UA to the next level in these markets? Yes, there are distinctions from the western part of tier one and numerous issues and concerns enter your mind. Can just RPGs prosper in Japan and South Korea? What are the challenges, how to conquer them, and how to begin a successful UA in the 3rd and 4th greatest mobile markets worldwide? Let’s take it step by action.
Can just RPGs be successful in APAC?
The supremacy of RPG video games is apparent, however the response is a guaranteed NO. On Sensor Tower’s list of the leading 100 highest-grossing video games in both Japan and South Korea,