HSMAI
April, 17 2024
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HSMAI Report: Taking Commercial Strategy To The Next Level
This report and accompanying Commercial Effectiveness Organizational Assessment was developed by the HSMAI Commercial Strategy Workgroup. HSMAI's Commercial Effectiveness Organizational Assessment enables a hotel company (private hotel, management business, ownership group, or brand name) to examine and score their application of the 11 essential motorists of industrial quality: **
1. Cross Functional Organizational Design and Alignment
2. Commercial Operations
3. Go-To-Market Model Design
4. Market Insight
5. Division & & Growth Priorities
6. Offerings & & Value Propositions
7. List building & & Management
8. Business Team Effectiveness
9. Channel Partner Programs & & Management
10. Rates Strategy & & Execution
11. Client Service Effectiveness
The evaluation offers a structured structure for evaluating and enhancing the efficiency of different business functions within a hotel company's operations. It will assist a hotel company recognize where its business structure is strong and where enhancements are required.
The report and evaluation are HSMAI member advantages. Non-Members can buy them for $399. To sign up with check out: https://global.hsmai.org/join/
Gain access to The Report and Assessment here.
** These chauffeurs are adjusted with authorization from ZS's deal with B2B Commercial Effectiveness Drivers and its SFE Navigator effort. https://www.zs.com/
