– The inaugural Hong Kong Shopping Festival, arranged by the Hong Kong Trade Development Council (HKTDC), concluded effectively in August with overall impressions surpassing 90 million on e-commerce conversation online forums and main site
– The celebration assisted regional SMEs increase brand name awareness and gain useful experience in broadening into the mainland market through e-commerce. Hong Kong business got many queries and orders from prospective consumers throughout the occasion
– The occasion worked together with more than 30 prominent mainland KOLs on 3 significant e-commerce platforms, with live-streaming e-commerce promos for more than 60 Hong Kong brand names, showing mainland customers' strong self-confidence in the city's products
– The HKTDC is actively getting ready for the next edition of the Hong Kong Shopping Festival to assist more regional SMEs go into the mainland e-commerce market
HONG KONG, Sept 9, 2024 – (ACN Newswire) – The Hong Kong Shopping Festival, arranged by the Hong Kong Trade Development Council (HKTDC) and completely supported by the Government of the Hong Kong Special Administrative Region (HKSAR), concluded effectively in late August, assisting regional little and medium-sized business (SMEs) increase brand name awareness and gain useful experience in broadening into the mainland market through e-commerce channels. The occasion got a passionate action, with more than 90 million impressions on e-commerce conversation online forums and main site.
Algernon Yau, Secretary for Commerce and Economic Development of the HKSAR Government, stated: “The international e-commerce market continues to proliferate. In specific, the mainland has actually been the leading online retail market for 11 successive years, ending up being an engine of development for Hong Kong SMEs to broaden their services. The HKSAR Government advanced a variety of efforts in the 2023 Policy Address to motivate and help regional SMEs in establishing e-commerce organizations and taking market chances. We are pleased that the inaugural Hong Kong Shopping Festival was well gotten and acquired the robust assistance of regional services, encouraging more SMEs to take part in e-commerce organizations. The Government will continue to support SMEs through different steps, consisting of the SME Export Marketing Fund and ‘E-commerce Easy', so regarding motivate SMEs to update and reorganize their operations and establish e-commerce organizations, consequently promoting the advancement of brand-new quality efficient forces.”
Stephen Liang, Assistant Executive Director of the HKTDC, stated: “The inaugural Hong Kong Shopping Festival has actually concluded after an effective one-month run, offering regional SMEs with a useful platform to master the art of e-commerce. The occasion has likewise substantially boosted SMEs' brand name awareness, constructing a strong structure for their future advancement in the mainland e-commerce market. Following the occasion, numerous SMEs have actually revealed interest in taking part in future Hong Kong Shopping Festivals, showing their strong interest in the e-commerce sector and determination to take advantage of the huge capacity of the mainland market. This favorable reaction has actually provided us the inspiration to arrange the occasion once again next year.”
Throughout August, the HKTDC, led by Paul Chan, Financial Secretary of the HKSAR Government, worked together with stars and influencers to promote the Hong Kong Shopping Festival through different tactically prepared digital marketing channels,
