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https://www.wsj.com/business/autos/mary-barra-spent-a-decade-transforming-gm-it-hasnt-been-enough-d82f4c5a
The CEO pressed GM hard into electrical and driverless cars and trucks. The goal keeps moving further away.
Mary Barra, Chief Executive of General Motors, has actually been diminishing the business’s vast operations. Julia Nikhinson/Associated Press
Upgraded Dec. 16, 2023 12:04 am ET
At a 2018 conference with a senior General Motors group, Chief Executive Mary Barra stunned the space with a sharp U-turn. She eliminated prepare for a brand-new high-end Cadillac that currently had gushing evaluations from the automobile press.
Her factor: the vehicle’s gas-guzzling V-8 engine. Barra, deep into her mission to turn GM into an electric-car powerhouse, chose it would send out the incorrect message to display another splashy Cadillac– the GM brand name understood for development– that leans on fossil-fuel innovation.
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