For 4 years, Ferrari has actually beautified the leading action of every Formula 1 podium– simply not the red Prancing Horse Ferraris driven by Charles Leclerc or Carlos Sainz. Rather it’s the bottle of Ferrari Trento champagne sprayed by victors in event. The basic black bottle has actually ended up being associated with the sport’s renowned event, especially for the countless fans who found F1 throughout the Netflix-fueled “Drive to Survive” age. A billion-dollar offer tattooed by F1 and LVMH saw the checkered flag wave on Ferrari Trento’s reign. Beginning in 2025, the French high-end corporation’s marquee champagne, Moët & & Chandon, will make its go back to be ceremoniously sprayed on the podium.
Those 4 years were a dream, according to Matteo Lunelli, the president and CEO of Ferrari Trento. “The Formula 1 podium is the most renowned event worldwide of sports, and it’s where the custom of opening a bottle of bubbles on the podium began,” he shared. Lunelli’s youth memories consisted of viewing Italy victory in the 1982 FIFA World Cup with bottles of Ferrari Trento in hand. When discussions started in 2019 to perhaps bring the wine maker to Formula 1, he was more than excited to leap at the opportunity.
“Then the Covid pandemic came and it appeared like the world was going to alter. We were dedicated to continuing our job,” he stated. “At that time it was not an apparent choice at all since no one understood if huge occasions were returning and if the world would be various, however we understood that this was a fantastic chance for Ferrari Trento, so we began in 2021.”
The gamble settled. Not just did the pandemic constraints begin to raise, however the brand name got in F1 when the sport was on the precipice of a huge boom, especially in the United States. “It was a bit of a bet at the time that ended up being a fantastic choice for us,” Lunelli stated.
In the brief time the 2 were partnered together, they made some impressive memories. Lunelli states Lewis Hamilton commemorating his 100th grand prix win: “We understood that it might occur in Russia so we prepared an extremely unique bottle, however undoubtedly you do not understand till the last turn,” he discussed. “So we had this bottle prepared for the podium in Sochi and when he saw it, he recognized that it was for him and we have a stunning image of him from that minute.”
There’s Lando Norris, whose bottle-smashing shenanigans have actually made him a fan-favorite on the podium. “I informed Lando that the bottles are actually not produced smashing on the flooring, however he is a terrific champ, and he enjoys to do it, even if it makes me a bit terrified,” Lunelli stated. “The glass bottle is not made to be tossed on the flooring, however he is the very best at commemorating on the podium for sure.
