COLUMBUS, Ohio– Red Roof shared a plan for ongoing development at its brand name conference for more than 1,000 franchisees, staff member, and partners. Red Roof President Zack Gharib set out a concrete course forward to raise the brand name. In his address to the Red Roof franchise neighborhood, Gharib informed conference participants, “We are a renowned American brand name, and we are living the American dream.”
He laid out a prepare for the business to drive development and speed up need, consisting of:
- A brand-new model for Red Roof hotels, focusing on new-build homes and high-demand items throughout the nation and in brand-new places– developed to drive economies and performances for franchisees.
- New collaborations and programs to offer franchisees and the brand name access to much better information and analytics to enhance the visitor experience, operations, and earnings.
- A restored dedication to a much deeper business culture and consistency to drive efficiency.
In his address, Gharib stated, “We will raise this brand name, this business, and our organization. We will do that with a much better and more constant experience for our visitors.”
New Prototype
Gharib called the brand-new Red Roof model “a noticeable dedication to the raised visitor experience.” The new-build model is developed as an 80-room, 3- or four-story residential or commercial property with interior passages that is scalable. It has a modern-day lobby and brand-new features for visitors. The brand-new style has a lower expense to establish.
This brand-new model signs up with the just recently upgraded new-build model for Red Roof’s extended-stay brand name, HomeTowne Studios by Red Roo, and dual-branded Red Roof and HomeTowne Studios hotels, which are growing in appeal with designers and visitors. “The brand-new Red Roof model is a wise financial investment for any franchisee wanting to grow their portfolio. It is affordable and operationally effective. And most notably, it is developed to please our visitors,” Gharib stated.
New Partnerships
Conference guests learnt more about a set of brand-new programs with partners to enhance interaction with visitors, offer the business with insights, and utilize expert system to examine information and patterns that will assist franchisees provide a much better visitor experience.
Among these brand-new collaborations is with Sojern, a visitor experience platform. Sojern will offer Red Roof with tourist insights and the capability to interact with visitors at the best minutes. The collaboration will assist the business and franchisees enhance both development and success.
The business likewise commemorated the combination of the HotelKey residential or commercial property management system and detailed brand-new applications for HotelKey in other elements of business, beginning with PaymentKey. PaymentKey enhances deals and operations, permitting hotel operators to enhance organization outcomes.
New Leadership Additions
Gharib presented a freshly selected primary monetary officer, Tara Henderson. She is a veteran of the United States Navy and an executive with more than 20 years’ experience in financing, operations, and logistics with big companies.
Gharib likewise presented brand-new General Counsel Gerrod Bede. Bede is a lawyer skilled in complicated franchise and service law.