Following the statement of the business's Q2 results on Tuesday afternoon, Reddit CEO Steve Huffman talked to investors and addressed concerns in a revenues call. As kept in mind by EngadgetHuffman teased a couple of brand-new functions that we may see on the platform in the coming months, consisting of paid subreddits and AI-powered search results page.
At one point, Huffman was inquired about how he prepares to safeguard the culture of Reddit while likewise generating income for the business's brand-new investors.
“I believe the existing, selfless, complimentary variation of Reddit will continue to exist and grow and grow simply the method it has,” Huffman stated after describing that brand-new functions have not cannibalized the platform in the past. “But now we will open the door for brand-new usage cases, brand-new kinds of subreddits that can be constructed that might have unique material or personal locations, things of that nature.”
While Huffman did not particularly discuss paying to gain access to subreddits, it's simple to theorize. What if you could pay to access a subreddit with special news about your preferred band, developer, or influencer? Possibly something comparable to Instagram memberships? It seems like it's simply a matter of time before this comes true.
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In his opening remarks, Huffman likewise exposed that AI-powered search engine result are coming.
“Later this year, we will start checking brand-new search results page pages powered by AI to sum up and suggest material, assisting users dive deeper into items, programs, video games, and find brand-new neighborhoods on Reddit,” he revealed.
That's rather an unclear summary of how AI search will in fact deal with Reddit, however we will not need to wait long to see how the business executes it.
