By Digiday Awards – May 14, 2024 –
This year’s Digiday Media Awards winners commemorate brand-new innovations and the power of collaborations throughout their digital media projects. Styles throughout 2024’s winners consist of leaning into a rise in short-form video material as usage for the format increases, carrying out more interactive storytelling and tech like VR and AR, along with utilizing partnerships for impactful and ingenious projects.
Salesforce and Fortune Brand Studio protected the award for both B2B and B2C Best Branded Content Program classifications with their cutting-edge series “The Ecopreneurs.” The 11-part documentary-style series has sensational cinematography and profiles worldwide business owners driving environment action. The project went beyond criteria, ending up being Salesforce+’s flagship program, leading in viewership and engagement metrics. Significantly, it produced considerable brand name uplift, with double-digit boosts in awareness, familiarity, affinity, purchase intent and suggestion intent. “The Ecopreneurs” likewise drove concrete effects for highlighted companies, consisting of increased awareness, fans, volunteers and financial investments. This diverse success highlights the power of storytelling to drive significant modification and engagement.
Another business to protect 2 wins this year is TIME for Content Studio of the Year and Media Brand of the Year, representing a year of amazing accomplishment and development. Red Border by TIME’s unequaled success in driving digital earnings, promoting collaborations and crafting engaging top quality material represents quality. Through efforts like TIME100 collaborations, the material studio showed a diverse method to engaging audiences and driving brand name success, such as driving over 72% of TIME’s digital earnings with a 15% year-over-year boost.
Simultaneously, TIME’s more comprehensive brand name method, marked by earnings development, audience growth and editorial development, strengthens its status as a leading media entity. Getting rid of the digital paywall and broadening international occasions highlighted TIME’s dedication to reaching varied audiences, with noteworthy accomplishments consisting of effective podcasts and record-breaking sales of its concern including Taylor Swift. These wins highlight TIME’s sustaining tradition and unwavering dedication to significance and effect in an ever-evolving media landscape, setting a high requirement for the market.
Fortune Media clinched the very best Editorial Package award with “Inside Elon’s Universe,” a groundbreaking investigative digital edition checking out the enigmatic world of Elon Musk. The piece dove into 6 business forming Musk’s empire to supply unique insights, consisting of discoveries on the Boring Co.’s difficulties, Solar City’s battles within Tesla and Musk’s AI aspirations. The examination mesmerized audiences with over 100,000 special pageviews on Fortune.com and 50,000 on Apple News+, driving over 1 million pageviews in general. Through precise reporting, Fortune clarified Musk’s non-traditional service approaches, providing readers an extraordinary glance into the mind of the world’s wealthiest male.
Check out all the 2024 Digiday Media Awards winners below — consisting of a fast rundown of the projects and insights into why they won and what marketing groups can gain from them. Download the total guide here.
Check out all the 2024 Digiday Media Awards winners listed below:
Finest Advertisement Tech Platform
- AdTheorent
Finest Brand Partnership– B2C
- Maren Morris x Visible– Dancing with Myself
Finest Branded Content Program– B2B
- Salesforce & &
