NEWTON, Massachusetts– Sonesta International Hotels Corporation revealed the visit of Christopher Trick as primary marketing and efficiency officer. In this brand-new function, he will lead the business’s higher marketing and revenue-focused efforts.
“We praise Christopher Trick on his brand-new function as primary marketing and efficiency officer, an essential position that marks an interesting brand-new chapter for Sonesta,” stated John Murray, CEO of Sonesta. “Chris is understood industry-wide for his energetic and passionate management, collective spirit, and data-driven yet innovative method. We are positive that in this brand-new position on our management group, he will continue to effectively perform his tactical and competitive vision for the business, additional enhancing Sonesta’s existence through ingenious marketing services.”
Technique presumes this brand-new function after 4 years as Sonesta SVP and primary marketing officer, handling brand name marketing and media (B2C & & B2B), e-commerce, item advancement, public relations, field marketing, circulation, and channel management services. For more than 20 years, he has actually assisted hospitality business grow their organization footprints. He has know-how in client experience, acquisition and retention, customer engagement, brand name technique, and hospitality marketing. Under his management, previously this year Sonesta relaunched its site as a single store for all 13 brand names and presented the Sonesta Travel Pass program throughout the Red Lion tradition brand names in March.
Prior to signing up with Sonesta, Trick operated in numerous functions consisting of marketing, brand names, sales, circulation, profits management, and commitment at Red Lion Hotels Corporation, Realogy, Marriott International, Wyndham Hotel Group, La Quinta, and IHG.