Netflix’s NFL launching topped a year of live sports tipping points for marketers and banners
Netflix's Christmas Day NFL protection was a hit amongst audiences and marketers. Its 2 vacation video games each drew approximately 26.5 million U.S. audiences, according to the Nielsen Big Data + Panel, while advertisement stock offered out weeks beforehand.In the short-term, that efficiency will pacify market issues over the service's capability to host significant sporting minutes, following its glitchy telecast of the Jake Paul and Mike Tyson battle in November.
"They showed that they can manage the NFL," stated Adam Schwartz, svp, director of video financial investment, sports at media firm Horizon Media.
It's not completion of marketers' concerns about the entry of streaming platforms into live sports. Now, media purchasers and marketers' attention will move to concerns of view...