Adelaide ends up being the very first attention metrics company to go into the MRC accreditation procedure
By Michael Bürgi - October 29, 2024 -
Ivy Liu
The procedure of getting accreditation through the Media Rating Council is no walk in the park-- in truth, some describe it as a "path of tears." The imprimatur of authenticity it can provide on different types of measurement around media and marketing can alter those business' instructions and fortunes.
Presently amongst the services in line for going through the accreditation procedure-- and the only pure attention metrics company in the chute at the minute-- Adelaide is definitely wishing for that stamp of approval. And it's just recently broadened its offering to consist of publisher-side input that...