How companies are dealing with growing sports media fragmentation
By Antoinette Siu - February 23, 2024 - 4 minutes checked out -
Ivy Liu
Sports media financial investments are increasing as the fragmented media landscape is requiring companies and marketers to reconsider their material techniques.
As WARC noted this month in its sports media report, international advertisement costs on sports media rights is anticipated to reach $61 billion this year (up 18.9% on pre-pandemic levels) on significant live occasions in 2024-- even as banners and social networks draw in broader audiences throughout various channels.
"Sports is the primary [content] keeping individuals from cutting the cable entirely," stated Darw...