Canada Sues Google To Break Up Advertising Business
Canada's Competition Bureau submitted a claim on Thursday versus Google, declaring anti-competitive practices in the tech giant's online marketing company.The Bureau is requiring that Google divest 2 of its essential marketing innovation tools-- DoubleClick for Publishers (DFP) and AdX-- and pay a charge to adhere to the nation's Competition Act.The suit, submitted with the Competition Tribunal, follows a multi-year examination into Google's supremacy in the digital marketing market. According to the Bureau, Google holds a market share of 90 percent in publisher advertisement servers, 70 percent in marketer networks, 60 percent in demand-side platforms, and 50 percent in advertisement exchanges in Canada.This supremacy, the Bureau claims, has actually prevented competitors, suppressed deve...