Targeted marketing can be most reliable for video games|Gamesight
January 9, 2025 10:15 AM
Gamesight launched their yearly State of Performance Marketing Report, in which it supplies insight in what type of platforms and marketing methods work for video game studios. According to its most current findings, enhanced marketing focuses on a customized technique, with various platforms providing various benefits for reaching specific audiences or maintaining their attention long-lasting. Gamesight's report reveals that discovering the best platform on which to market can bring a far better roi than more comprehensive method.
Among the report's takeaways was the strengths of various platforms. Of the 2 significant video-based websites for players, Twitch deals 3x greater conversion rates, thanks mainly to its unskipp...