Tag: attention metrics

Dec212024 by adminNo Comments

Why news customers are a goldmine for marketers

Technology

Sponsored by SmartNews - December 20, 2024 - Reggie Riley, head of U.S. advertisement company, SmartNews Amidst frustrating quantities of material, marketers deal with the difficulty of catching audiences' attention successfully in the period of info overload. While lots of brand names intend to reach a broad audience, targeting customers deeply engaged with news deals unique benefits. These people are notified, mindful and most likely to react to appropriate messaging-- making them a specifically important audience for marketers. News customers' active nature makes them important to marketers News customers are not passive; they actively look for details and frequently invest considerable time engaging with relied on sources. This active enga...

Oct302024 by adminNo Comments

Adelaide ends up being the very first attention metrics company to go into the MRC accreditation procedure

Technology

By Michael Bürgi - October 29, 2024 - Ivy Liu The procedure of getting accreditation through the Media Rating Council is no walk in the park-- in truth, some describe it as a "path of tears." The imprimatur of authenticity it can provide on different types of measurement around media and marketing can alter those business' instructions and fortunes. Presently amongst the services in line for going through the accreditation procedure-- and the only pure attention metrics company in the chute at the minute-- Adelaide is definitely wishing for that stamp of approval. And it's just recently broadened its offering to consist of publisher-side input that...