Cultural significance is huge organization as marketing and home entertainment clash– and M&A is moneying in
By Seb Joseph - January 7, 2025 -
Ivy Liu
One subplot worth tracking as M&An increases this year: brand name marketing-- or, more properly, its transformation into a marketing-entertainment mashup.
The days of this being simple theory are over. WPP coordinating with Universal Music Group for ad-fueled home entertainment, skill companies muscling into the advertisement market, and the increase of brand-new gamers like Common Interest all make one thing clear: the brand name dollars are no longer waiting-- they're currently there and moving quickly.
"For a long while, we've been experiencing the death of the project and the birth of the cultural m...