How media purchasers see the retail media landscape– from Amazon to Walmart to Wawa
Today's retail media network landscape might be compared to the California gold rush of the 1800s. Google's third-party cookie is lastly collapsing, making gold out of the alternative first-party information as sellers chase after audience insights.The pledge of wealth, or in this case, advertisement dollars, has the market heating up with scads of merchants, from first-movers like Amazon to newbies like Wawa corner store-- even to the unsuspected like Cars.com automobile business.
By the end of this year, retail media advertisement invest is anticipated to comprise one-fifth of around the world digital advertisement invest, scooping up $140 billion, which is up from the anticipated $115 billion in 2023, according to eMarketer.
Retail media is a growing area, no doubt. Particularly a...