Consumer Electronics Show – TOP DAILY NEWS

Jan102025 by adminNo Comments

Omnicom Media Group and Roku partner on audience search information, covering the holdco’s CES relocations

Technology

By Michael Bürgi - January 9, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Finishing up its search-related string of partner offers revealed at CES today, Digiday has actually discovered that Omnicom Media Group has actually protected access to Roku's audience searches on the streaming platform in order to assist guide customers much better tweak their financial investments and messaging throughout the CTV area. Similar to all its other collaborations today-- with Google, with Amazon Ads and with TikTok-- Omni, the moms and dad business's main operating platform, will play a significant function in the first-to-market offer. Brand-specific audiences developed with...

Jan92025 by adminNo Comments

CES Briefing: Advertisement market glances at the ‘agentic’ age & faces low-grade advertisement experiences

Technology

By Tim Peterson - January 8, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → This edition of the everyday CES Briefing takes a look at how the agentic period of AI towers above CES and after that summarizes a session that highlights the underlying concern of whatever ending up being an advertisement network. The expert system age is entering the so-called "agentic" age, in which big language designs power tools that can do something about it on individuals's behalf, like reserving a complete journey travel plan. Of course this temporal shift would reveal up at the Consumer Electronics Show taking location in Las Vegas this week. Just like the agentic period in gen...

Jan92025 by adminNo Comments

Yahoo puts curation at the center of its CES pitch

Technology

By Ronan Shields - January 8, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Yahoo has actually gotten in advertisement tech's curation fray, concentrating on supply-side intelligence tie-ups in the middle of a host of collaboration statements as part of its Consumer Electronic Show activity. It's a placing it hopes will distinguish it from competing demand-side platforms, such as The Trade Desk, declaring its method can assist streamline the growing intricacy of the programmatic environment. In specific, Yahoo declares it will assist advanced marketers handle openness difficulties and supply course optimization with CTV-- an user-friendly secret subject of...

Jan82025 by adminNo Comments

At CES, Omnicom Media Group strikes extended purchase information collaboration with Amazon by means of Flywheel

Technology

By Michael Bürgi - January 7, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Omnicom continued to concentrate on advances and modifications in search throughout CES today, revealing a collaboration with Amazon Ads and Omnicom's Flywheel system that makes it possible for access to 5 years of purchase information-- a relocation Amazon is revealing today for its Amazon Marketing Cloud clean-room option, and a growth from the present 13 months of information. The offer provides Omnicom Media Group and Flywheel first-to-market gain access to in the U.S. to the broadened information, with the objective to extend it worldwide. Once again, much of the circulation of details...

Jan72025 by adminNo Comments

Omnicom Media Group strikes CES with a blitz of search-related collaborations, beginning with Google

Technology

By Michael Bürgi - January 6, 2025 - Ivy Liu Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → As it has actually done at the majority of significant media tentpole occasions the last couple of years, Omnicom and its media arm, Omnicom Media Group, will benefit from the attention around the Consumer Electronics Show today in Las Vegas to reveal a series of collaborations with significant platforms. This year's focus for OMG entering into CES focuses on search-- provided the research study the business carried out in late 2024 that exposes simply just how much search is alter...