Here hold true for and versus AI representatives
By Krystal Scanlon - January 10, 2025 -
Ivy Liu
Advertisements that target AI representatives instead of people may seem like something ripped from the pages of sci-fi, however it's an idea that's getting traction amongst online marketers thanks to current musings by Perplexity CEO Aravind Srinivas. On the "Marketing Against The Grain" podcast, he painted an image of a future where "user never ever sees an advertisement. Unlike Google, the various merchants are not contending for users' attention. They're contending for the AI representatives' attention".
Naturally, Srinivas' remarks have actually let loose a gush of hot takes. Someplace in the swi...