Tag: demand-side platform

Jan102025 by adminNo Comments

Mars Petcare is checking direct SSP purchasing for CTV advertisements

Technology

By Seb Joseph - January 9, 2025 - Ivy Liu For many marketers, programmatic marketing is a one-stop store: log into a demand-side platform (DSP), location your quotes and stop. Mars Petcare, nevertheless, is doing things in a different way. When it pertains to CTV, it's utilizing a supply-side platform-- the tool publishers usually utilize to handle advertisement sales-- to purchase advertisements straight, avoiding the typical DSP path completely. "For over a year now, We've been combining our CTV advertisement costs into less partners in order to reduce cross partner frequency overlap and extend distinct reach," stated Jonathan Tuttle, assoc...

Jan92025 by adminNo Comments

Yahoo puts curation at the center of its CES pitch

Technology

By Ronan Shields - January 8, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Yahoo has actually gotten in advertisement tech's curation fray, concentrating on supply-side intelligence tie-ups in the middle of a host of collaboration statements as part of its Consumer Electronic Show activity. It's a placing it hopes will distinguish it from competing demand-side platforms, such as The Trade Desk, declaring its method can assist streamline the growing intricacy of the programmatic environment. In specific, Yahoo declares it will assist advanced marketers handle openness difficulties and supply course optimization with CTV-- an user-friendly secret subject of...