Brands gathered to ladies’s sports in 2024. Did that rise total sports marketing costs?
The WNBA took pleasure in a banner season including recently minted super stars such as Caitlin Clark and Angel Reese while the NWSL saw television audiences increase by practically 20% compared to the previous season, according to CBS.
Marketer dollars followed. Throughout the 2024-25 broadcast year, GroupM-- still the market's biggest media company network, a minimum of in the meantime-- has actually driven more customer costs towards ladies's sports, increasing it 115% by the end of October (a representative decreased to share the dollar quantity).
That's excellent news for those hoping increased advertisement invest indicates continual assistance for females's basketball, soccer or hockey. There are still concerns over which brand names are moneying that boost, where it's going-- ...