How AI shaped the 2024 election: From ad strategy to voter sentiment analysis
By Marty Swant • November 5, 2024 •
Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns.
With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning. While AI has posed new dangers for election misinformation — something companies and governments have been all sought to detect and prevent — LLMs and ML were put to use helping political campaigns with content creation, audience analysis, voter targeting, and ad-buying.
Generative AI arrives for its first political season
Predictive models have been used for years, but 2024 is...