How Group Black’s Kerel Cooper is attempting to resolve programmatic’s predisposition issue at the market level
By Kayleigh Barber - February 20, 2024 - 4 minutes checked out -
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Following an on-stage discussion at the Digiday Programmatic Marketing Summit in December, Kerel Cooper, president of marketing at Group Black, signed up with Digiday as soon as again on the current episode of the Digiday Podcast to dive even more into his ongoing efforts to clarify the tradition programmatic media purchasing practices that typically downside Black-owned media business.
Dealing with advertisement confirmation company Double Verify, Group Black gathered research study that highlights simply just how much advertisement stock on Black-owned media business is cut from media spending plans when primary tools like keywo...