At CES, Omnicom Media Group strikes extended purchase information collaboration with Amazon by means of Flywheel
By Michael Bürgi - January 7, 2025 -
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Omnicom continued to concentrate on advances and modifications in search throughout CES today, revealing a collaboration with Amazon Ads and Omnicom's Flywheel system that makes it possible for access to 5 years of purchase information-- a relocation Amazon is revealing today for its Amazon Marketing Cloud clean-room option, and a growth from the present 13 months of information.
The offer provides Omnicom Media Group and Flywheel first-to-market gain access to in the U.S. to the broadened information, with the objective to extend it worldwide. Once again, much of the circulation of details...