Saturday, January 11

Tag: Gemini

CES Briefing: Advertisement market glances at the ‘agentic’ age & faces low-grade advertisement experiences

CES Briefing: Advertisement market glances at the ‘agentic’ age & faces low-grade advertisement experiences

Technology
By Tim Peterson - January 8, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → This edition of the everyday CES Briefing takes a look at how the agentic period of AI towers above CES and after that summarizes a session that highlights the underlying concern of whatever ending up being an advertisement network. The expert system age is entering the so-called "agentic" age, in which big language designs power tools that can do something about it on individuals's behalf, like reserving a complete journey travel plan. Of course this temporal shift would reveal up at the Consumer Electronics Show taking location in Las Vegas this week. Just like the agentic period in gen...
Omnicom Media Group strikes CES with a blitz of search-related collaborations, beginning with Google

Omnicom Media Group strikes CES with a blitz of search-related collaborations, beginning with Google

Technology
By Michael Bürgi - January 6, 2025 - Ivy Liu Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → As it has actually done at the majority of significant media tentpole occasions the last couple of years, Omnicom and its media arm, Omnicom Media Group, will benefit from the attention around the Consumer Electronics Show today in Las Vegas to reveal a series of collaborations with significant platforms. This year's focus for OMG entering into CES focuses on search-- provided the research study the business carried out in late 2024 that exposes simply just how much search is alter...