Frequency management is topping CTV advertisement invest
By Ronan Shields - March 18, 2024 - 4 minutes checked out -
Ivy Liu
Advertisement tech deals with some existential risks as the fundamental tools utilized to blend and match audiences deal with termination.
Having actually dominated the desktop and mobile web, some advertisement tech business are at the same time discovering brand-new lifeline in the guise of linked Television marketing, a sector of the advertisement market that's tipped to grow 22.4% this year, topping $30 billion in invest, according to eMarketer.
Guests at last week's CTV Connect conference, hosted in New York City, disputed a few of the burning concerns of the day, mainly ho...